MAX HAURI with a new look: rebranding and simplified brand structure

As part of a comprehensive rebranding, MAX HAURI is introducing a new logo, revised packaging and the fresh slogan "Electricity is our strength". Over the coming months, all communication materials and products will be gradually adapted to the new design.

A central element of the rebranding is the reorganisation of the brand architecture. The number of product brands has been reduced and clearly structured in order to focus more strongly on the MAX HAURI umbrella brand. The modino primaos, modino exo and TH brands will remain, but will be combined with the MAX HAURI umbrella brand in future.

The aim of this new strategy is to communicate the brand identity more clearly and uniformly. By standardising the product brands, recognition is to be increased and brand awareness enhanced.

With these changes, the MAX HAURI brand will be positioned even more clearly and prominently on the market in future.